Obvious for real estate agents
Real estate agents, we’ve got an agent for you.
With Obvious, you'll have an expert real estate AI agent working alongside you to win listings, market properties, and grow your business.
Obvious for real estate agents
Real estate agents, we’ve got an agent for you.
With Obvious, you'll have an expert real estate AI agent working alongside you to win listings, market properties, and grow your business.
Market Analysis
Client Communication
Property Marketing
Transaction Management
Market Analysis
Client Communication
Property Marketing
Transaction Management
Market Analysis
Client Communication
Property Marketing
Transaction Management
Join thousands of professionals using Obvious to do their best work every day
From listing to close, in less time
Get ready for your clients to recommend you to everyone they know.
Create CMAs in minutes
You've got a listing appointment tomorrow. That means pulling comps from the MLS, calculating square footage adjustments, analyzing market trends, and building a presentation deck.
Upload your MLS data and property details. Obvious identifies the best comps, calculates all adjustments, generates pricing recommendations with confidence ranges, and creates a professional presentation deck—before you finish your morning coffee.
Create CMAs in minutes
You've got a listing appointment tomorrow. That means pulling comps from the MLS, calculating square footage adjustments, analyzing market trends, and building a presentation deck.
Upload your MLS data and property details. Obvious identifies the best comps, calculates all adjustments, generates pricing recommendations with confidence ranges, and creates a professional presentation deck—before you finish your morning coffee.
Keep your database warm without the heavy lifting
You know 65% of your business comes from referrals, but personalizing market updates for 250+ sphere contacts takes 10+ hours monthly. So you send generic newsletters (that get ignored) or skip it entirely and watch relationships go cold.
Sync your contact database once. Obvious generates personalized market insights, schedules touchpoints for key anniversaries, and flags warm leads showing buying signals—all while you focus on active clients.
Keep your database warm without the heavy lifting
You know 65% of your business comes from referrals, but personalizing market updates for 250+ sphere contacts takes 10+ hours monthly. So you send generic newsletters (that get ignored) or skip it entirely and watch relationships go cold.
Sync your contact database once. Obvious generates personalized market insights, schedules touchpoints for key anniversaries, and flags warm leads showing buying signals—all while you focus on active clients.
Market every listing like a top producer
You need MLS descriptions, 20+ social posts, email campaigns for different buyer segments, property flyers, and open house promotions. Creating comprehensive marketing for one listing eats up 4-8 hours you don't have.
Drop in your listing photos and property details. Obvious generates a month's worth of marketing content—from MLS copy that actually sells to social posts that don't sound like every other agent.
Market every listing like a top producer
You need MLS descriptions, 20+ social posts, email campaigns for different buyer segments, property flyers, and open house promotions. Creating comprehensive marketing for one listing eats up 4-8 hours you don't have.
Drop in your listing photos and property details. Obvious generates a month's worth of marketing content—from MLS copy that actually sells to social posts that don't sound like every other agent.
Coordinate transactions without living in spreadsheets
You're juggling 10+ parties, tracking 30-50 tasks, managing inspection and appraisal deadlines, and answering "what's the status?" texts from anxious clients.
Upload your signed contract. Obvious parses key dates into a visual timeline, generates weekly client status updates, tracks all contingency deadlines with smart reminders, and flags potential delays before they become problems.
Coordinate transactions without living in spreadsheets
You're juggling 10+ parties, tracking 30-50 tasks, managing inspection and appraisal deadlines, and answering "what's the status?" texts from anxious clients.
Upload your signed contract. Obvious parses key dates into a visual timeline, generates weekly client status updates, tracks all contingency deadlines with smart reminders, and flags potential delays before they become problems.
Collaborate alongside an AI agent to do your best work every day. Have your agent work through your task list from one central tab.
Take a look at the future of real estate
Memory shared across projects
Every action the agent takes is informed by your account history and preferences you share.
Intuitive chat & artifact interface
While the capabilities Obvious brings to the table are new, the user experience is familiar and simple.
Intuitive chat & artifact interface
While the capabilities Obvious brings to the table are new, the user experience is familiar and simple.
Your new agent’s got skills
As the agent learns about you and your workflows, it creates custom skills it can apply to future projects.
Negotiation
Market Update Creation
Appraisal Review
Social Media Strategy
Feature Comparison
Comparative Market Analysis
Deadline Tracking
Client Appreciation
Virtual Tours
Lead Source Tracking
Geographic Farming
Contract Review
MLS Descriptions
Listing Presentations
Performance Analytics
Anniversary Touchpoints
Buyer Consultation
Net Proceeds Calculation
Competitive Intelligence
Property Search Criteria
Closing Coordination
Inspection Coordination
Database Segmentation
Agent Bio Writing
Comparable Sales Analysis
Email Campaigns
Pricing Strategy
Commission Explanations
Transaction Management
Showing Coordination
Review Request Templates
Lender Communication
Marketing Planning
Open House Promotion
Lead Qualification
Referral Requests
Business Goal Setting
Contingency Management
Title Review
Offer Strategy
Personal Branding
Adjustment Calculations
Social Media Content
Neighborhood Analysis
Seller Communication
Days on Market Tracking
Price Per Square Foot Analysis
Photography Coordination
Client Intake Forms
Absorption Rate Calculation
Features that help you close faster
Writer Pro
The world is full of AI slop. Obvious is the first AI agent that can write like you would, if you had infinite time.
Research Mode
Get in-depth research without the all-nighter. Research Mode dives deep into any topic, with sources clearly cited.
Memory
The agent references your past conversations, uploaded files, and preferences as it works.
Research Mode
Get in-depth research without the all-nighter. Research Mode dives deep into any topic, with sources clearly cited.
Features that help you close faster
Memory
The agent references your past conversations, uploaded files, and preferences as it works.
Research Mode
Get in-depth research without the all-nighter. Research Mode dives deep into any topic, with sources clearly cited.
Writer Pro
The world is full of AI slop. Obvious is the first AI agent that can write like you would, if you had infinite time.
Research Mode
Get in-depth research without the all-nighter. Research Mode dives deep into any topic, with sources clearly cited.
Well that just did my job for the next two months.
Obvious alpha user
Built to do real work
Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.
Spreadsheets
Documents
Presentations
Code
Boards
Calendar
Timeline
Track listings, analyze market comps, compare pricing strategies, and monitor transaction timelines. Turn MLS data into insights without pivot tables or manual calculations.
Built to do real work
Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.
Spreadsheets
Documents
Presentations
Code
Boards
Calendar
Timeline
Track listings, analyze market comps, compare pricing strategies, and monitor transaction timelines. Turn MLS data into insights without pivot tables or manual calculations.
Built to do real work
Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.
Spreadsheets
Documents
Presentations
Code
Boards
Calendar
Timeline
Track listings, analyze market comps, compare pricing strategies, and monitor transaction timelines. Turn MLS data into insights without pivot tables or manual calculations.
All your tools in one central tab
You tell the agent what tools are in your tech stack; it takes care of the integrations.
Chat
91%
Today, 4:13pm
Add the weekly updates directly in my Notion
Just now
Thought for 0.1s
Sure! To transfer your weekly report to Notion, I'll need connect to your workspace.
Setting up DocuSign
Provide your Notion Webhook URL and Internal Integration Token and I’ll build a connection for you.
Webhook URL
https://webhook.notion.fake/1234567890abcdef
Internal Integration Token
••••••••••••••••••••••••••••••••
Cancel
Connect
Follow up with anything
Chat
91%
Today, 4:13pm
Add the weekly updates directly in my Notion
Just now
Thought for 0.1s
Sure! To transfer your weekly report to Notion, I'll need connect to your workspace.
Setting up DocuSign
Provide your Notion Webhook URL and Internal Integration Token and I’ll build a connection for you.
Webhook URL
https://webhook.notion.fake/1234567890abcdef
Internal Integration Token
••••••••••••••••••••••••••••••••
Cancel
Connect
Follow up with anything
Take a shortcut to your next closing
Real Estate
Comparative Market Analysis
Property valuation report with comparable sales, pricing strategy, and positioning
Build a comprehensive comparative market analysis for a listing presentation. Use sheet_operations, write_document, validate_data. Create: Comparable Sales workbook (recently sold properties with address, sale price, square footage, bedrooms, bathrooms, lot size, condition, days on market); Adjustment Calculations sheet (square footage adjustments, bedroom/bathroom count, condition differences, upgrades, location factors with dollar values); Price Analysis (price per square foot by neighborhood, absorption rates, competitive listings); Pricing Strategy document (aggressive, moderate, conservative scenarios with expected days on market and rationale); Market Trends analysis (90-day sales velocity, inventory levels, buyer demand indicators); Presentation deck with property highlights, comp analysis, and pricing recommendation. Output: Complete CMA with data-backed pricing strategy and professional presentation materials.
Build a comprehensive comparative market analysis for a listing presentation. Use sheet_operations, write_document, validate_data. Create: Comparable Sales workbook (recently sold properties with address, sale price, square footage, bedrooms, bathrooms, lot size, condition, days on market); Adjustment Calculations sheet (square footage adjustments, bedroom/bathroom count, condition differences, upgrades, location factors with dollar values); Price Analysis (price per square foot by neighborhood, absorption rates, competitive listings); Pricing Strategy document (aggressive, moderate, conservative scenarios with expected days on market and rationale); Market Trends analysis (90-day sales velocity, inventory levels, buyer demand indicators); Presentation deck with property highlights, comp analysis, and pricing recommendation. Output: Complete CMA with data-backed pricing strategy and professional presentation materials.
Real Estate
Property Marketing Plan
Budget-appropriate marketing plan with strategies and channel recommendations
Create a budget-appropriate marketing plan for a new listing. Use write_document, sheet_operations, create_calendar_from_sheet. Create: Marketing Strategy document (target buyer profile, positioning, key selling points, competitive differentiation); Channel Plan (MLS optimization, social media strategy, email campaigns, open house schedule, print materials, paid advertising recommendations); Content Calendar (30-day schedule with MLS launch, social posts, email blasts, open house dates, follow-up touchpoints); Budget Allocation sheet (photography, staging, ads, events with cost estimates and expected ROI); Marketing Copy templates (MLS description, social post variations, email campaign content, open house invitations); Performance Tracker (views, inquiries, showings, offers by channel). Output: Complete marketing plan with timeline, budget, and ready-to-deploy content.
Create a budget-appropriate marketing plan for a new listing. Use write_document, sheet_operations, create_calendar_from_sheet. Create: Marketing Strategy document (target buyer profile, positioning, key selling points, competitive differentiation); Channel Plan (MLS optimization, social media strategy, email campaigns, open house schedule, print materials, paid advertising recommendations); Content Calendar (30-day schedule with MLS launch, social posts, email blasts, open house dates, follow-up touchpoints); Budget Allocation sheet (photography, staging, ads, events with cost estimates and expected ROI); Marketing Copy templates (MLS description, social post variations, email campaign content, open house invitations); Performance Tracker (views, inquiries, showings, offers by channel). Output: Complete marketing plan with timeline, budget, and ready-to-deploy content.
Real Estate
Client Tracking System
Complete pipeline across buying and selling stages, with follow-up workflows
Build a complete client tracking system across buying and selling stages. Use sheet_operations, create_kanban_from_sheet, validate_data, create_calendar_from_sheet. Create: Client Database workbook (contact information, property interests, budget, timeline, financing status, relationship type, lead source); Pipeline Kanban (lead → consultation → active client → under contract → closing → past client); Buyer Workflow board (property search → showings → offer → inspection → appraisal → closing); Seller Workflow board (listing consultation → listing agreement → active listing → pending → closed); Follow-up Calendar (consultation reminders, check-in dates, anniversary touchpoints, market update schedule); Transaction Timeline (key dates, contingencies, deadlines for active deals); Communication Log (emails, calls, meetings, preferences, notes). Output: Complete client pipeline with automated follow-up workflows and transaction tracking.
Take a shortcut to your next closing
Real Estate
Comparative Market Analysis
Property valuation report with comparable sales, pricing strategy, and positioning
Build a comprehensive comparative market analysis for a listing presentation. Use sheet_operations, write_document, validate_data. Create: Comparable Sales workbook (recently sold properties with address, sale price, square footage, bedrooms, bathrooms, lot size, condition, days on market); Adjustment Calculations sheet (square footage adjustments, bedroom/bathroom count, condition differences, upgrades, location factors with dollar values); Price Analysis (price per square foot by neighborhood, absorption rates, competitive listings); Pricing Strategy document (aggressive, moderate, conservative scenarios with expected days on market and rationale); Market Trends analysis (90-day sales velocity, inventory levels, buyer demand indicators); Presentation deck with property highlights, comp analysis, and pricing recommendation. Output: Complete CMA with data-backed pricing strategy and professional presentation materials.
Build a comprehensive comparative market analysis for a listing presentation. Use sheet_operations, write_document, validate_data. Create: Comparable Sales workbook (recently sold properties with address, sale price, square footage, bedrooms, bathrooms, lot size, condition, days on market); Adjustment Calculations sheet (square footage adjustments, bedroom/bathroom count, condition differences, upgrades, location factors with dollar values); Price Analysis (price per square foot by neighborhood, absorption rates, competitive listings); Pricing Strategy document (aggressive, moderate, conservative scenarios with expected days on market and rationale); Market Trends analysis (90-day sales velocity, inventory levels, buyer demand indicators); Presentation deck with property highlights, comp analysis, and pricing recommendation. Output: Complete CMA with data-backed pricing strategy and professional presentation materials.
Real Estate
Property Marketing Plan
Budget-appropriate marketing plan with strategies and channel recommendations
Create a budget-appropriate marketing plan for a new listing. Use write_document, sheet_operations, create_calendar_from_sheet. Create: Marketing Strategy document (target buyer profile, positioning, key selling points, competitive differentiation); Channel Plan (MLS optimization, social media strategy, email campaigns, open house schedule, print materials, paid advertising recommendations); Content Calendar (30-day schedule with MLS launch, social posts, email blasts, open house dates, follow-up touchpoints); Budget Allocation sheet (photography, staging, ads, events with cost estimates and expected ROI); Marketing Copy templates (MLS description, social post variations, email campaign content, open house invitations); Performance Tracker (views, inquiries, showings, offers by channel). Output: Complete marketing plan with timeline, budget, and ready-to-deploy content.
Create a budget-appropriate marketing plan for a new listing. Use write_document, sheet_operations, create_calendar_from_sheet. Create: Marketing Strategy document (target buyer profile, positioning, key selling points, competitive differentiation); Channel Plan (MLS optimization, social media strategy, email campaigns, open house schedule, print materials, paid advertising recommendations); Content Calendar (30-day schedule with MLS launch, social posts, email blasts, open house dates, follow-up touchpoints); Budget Allocation sheet (photography, staging, ads, events with cost estimates and expected ROI); Marketing Copy templates (MLS description, social post variations, email campaign content, open house invitations); Performance Tracker (views, inquiries, showings, offers by channel). Output: Complete marketing plan with timeline, budget, and ready-to-deploy content.
Real Estate
Client Tracking System
Complete pipeline across buying and selling stages, with follow-up workflows
Build a complete client tracking system across buying and selling stages. Use sheet_operations, create_kanban_from_sheet, validate_data, create_calendar_from_sheet. Create: Client Database workbook (contact information, property interests, budget, timeline, financing status, relationship type, lead source); Pipeline Kanban (lead → consultation → active client → under contract → closing → past client); Buyer Workflow board (property search → showings → offer → inspection → appraisal → closing); Seller Workflow board (listing consultation → listing agreement → active listing → pending → closed); Follow-up Calendar (consultation reminders, check-in dates, anniversary touchpoints, market update schedule); Transaction Timeline (key dates, contingencies, deadlines for active deals); Communication Log (emails, calls, meetings, preferences, notes). Output: Complete client pipeline with automated follow-up workflows and transaction tracking.
Build a complete client tracking system across buying and selling stages. Use sheet_operations, create_kanban_from_sheet, validate_data, create_calendar_from_sheet. Create: Client Database workbook (contact information, property interests, budget, timeline, financing status, relationship type, lead source); Pipeline Kanban (lead → consultation → active client → under contract → closing → past client); Buyer Workflow board (property search → showings → offer → inspection → appraisal → closing); Seller Workflow board (listing consultation → listing agreement → active listing → pending → closed); Follow-up Calendar (consultation reminders, check-in dates, anniversary touchpoints, market update schedule); Transaction Timeline (key dates, contingencies, deadlines for active deals); Communication Log (emails, calls, meetings, preferences, notes). Output: Complete client pipeline with automated follow-up workflows and transaction tracking.
How does Obvious stack up?
Obvious is the only AI-first workspace where an agent collaborates with you to create real, ready-to-send work product.
Obvious vs. LLM chatbots
Obvious vs. LLM chatbots
Obvious vs. LLM chatbots
Peace of mind included
We can’t promise a totally worry-free workday, but you won’t need to stress about data security.
ISO 27001
Certified
SOC 2 Type II
Certified
Data encrypted in transit & at rest
Role-based access controls & MFA
GDPR & CCPA Compliant
HIPAA
Ready
ISO 27001
Certified
SOC 2 Type II
Certified
Data encrypted in transit & at rest
Role-based access controls & MFA
GDPR & CCPA Compliant
HIPAA
Ready
Resources for Real Estate Agents
The AI Implementation Playbook for Real Estate Agents
Resources for Real Estate Agents
The AI Implementation Playbook for Real Estate Agents
Resources for Real Estate Agents
The AI Implementation Playbook for Real Estate Agents
Put Obvious to work on your pipeline
Obvious is currently in alpha. Request early access and be one of the first to experience the future of work.