
Obvious for content creators
A new kind of agent for talent
The Obvious AI agent helps you research and plan months of posts, turn one into multi-platform content, and manage your creator business—all in one tab.

Obvious for content creators
A new kind of agent for talent
The Obvious AI agent helps you research and plan months of posts, turn one into multi-platform content, and manage your creator business—all in one tab.
Planning
Distribution
Brand Deals
Analytics

Planning
Distribution
Brand Deals
Analytics

Planning
Distribution
Brand Deals
Analytics

Join thousands of professionals using Obvious to do their best work every day
You spend more time managing content than creating it
Whatever tasks used to eat up the better part of your week, Obvious works through in minutes.








Never run out of content ideas
You're staring at a blank screen. Your audience expects fresh takes on trending topics, but you're stuck recycling the same angles everyone else is using.
Obvious identifies what's resonating with your audience across channels. The agent surfaces trending topics in your niche, suggests angles your audience hasn't seen, and generates content concepts based on what's working.
Never run out of content ideas
You're staring at a blank screen. Your audience expects fresh takes on trending topics, but you're stuck recycling the same angles everyone else is using.
Obvious identifies what's resonating with your audience across channels. The agent surfaces trending topics in your niche, suggests angles your audience hasn't seen, and generates content concepts based on what's working.
See what’s working across all your channels
You're jumping between seven analytics tools and manually copying numbers into spreadsheets. It shouldn't be this difficult to know how your content is performing.
With Obvious, you can track views, engagement, and revenue across YouTube, Instagram, TikTok, and more. The agent identifies your top-performing content types, optimal posting times, and which platforms are actually driving results.
See what’s working across all your channels
You're jumping between seven analytics tools and manually copying numbers into spreadsheets. It shouldn't be this difficult to know how your content is performing.
With Obvious, you can track views, engagement, and revenue across YouTube, Instagram, TikTok, and more. The agent identifies your top-performing content types, optimal posting times, and which platforms are actually driving results.
Turn your best content into a repeatable system
You finally cracked the perfect video format. Your carousel template is crushing it. Now you need to recreate that success for the next campaign—but you're stuck starting from scratch every time.
With Obvious, no project starts from scratch. Save any successful workflow as a shortcut with all the winning elements. The agent executes them anytime you need, adapting to new topics while keeping the structure that works.
Turn your best content into a repeatable system
You finally cracked the perfect video format. Your carousel template is crushing it. Now you need to recreate that success for the next campaign—but you're stuck starting from scratch every time.
With Obvious, no project starts from scratch. Save any successful workflow as a shortcut with all the winning elements. The agent executes them anytime you need, adapting to new topics while keeping the structure that works.
Track brand partners like it’s your business
You've got deals with five brands. Each has different deliverables, payment terms, and deadlines. You're managing everything in DMs, email threads, and mental notes. One missed deliverable could cost you the partnership.
Obvious tracks every brand partnership in one place. The agent reminds you what's due, flags overdue payments, and keeps a complete history of every deal. You'll never miss a deadline or forget to invoice.
Track brand partners like it’s your business
You've got deals with five brands. Each has different deliverables, payment terms, and deadlines. You're managing everything in DMs, email threads, and mental notes. One missed deliverable could cost you the partnership.
Obvious tracks every brand partnership in one place. The agent reminds you what's due, flags overdue payments, and keeps a complete history of every deal. You'll never miss a deadline or forget to invoice.
Collaborate alongside an AI agent to do your best work every day. Have your agent work through your task list from one central tab.
Take a look at the future of content creation
Memory shared across projects
Every action the agent takes is informed by your account history and preferences you share.
Intuitive chat & artifact interface
While the capabilities Obvious brings to the table are new, the user experience is familiar and simple.
Intuitive chat & artifact interface
While the capabilities Obvious brings to the table are new, the user experience is familiar and simple.
Your new agent’s got skills
As the agent learns about you and your workflows, it creates custom skills it can apply to future projects.
Guest Management
Performance Tracking
Community Management
Affiliate Marketing Strategy
Newsletter Design
Topic Research
Description Writing
Audience Growth Strategy
Membership Programs
Algorithm Strategy
Storyboarding
Content Disclosures
Deliverable Tracking
Script Writing
Comment Management
Contract Review
Brand Development
Live Streams
Rate Cards
Audience Analysis
Cross-Platform Adaptation
Editorial Calendars
Media Kit Creation
Subscription Management
DM Management
A/B Testing
Production Planning
Keyword Research
Engagement Strategy
Hook Creation
Headline Writing
Playlists
Thumbnail Design
Audio Recording Setup
Brand Partnerships
Search Engine Optimization
Digital Product Creation
Editing Workflows
Tag Strategy
Product Seeding
PR Kit Management
Pitch Decks
Brand Brief Analysis
Affiliate Links
Title Optimization
Tax Planning
Reputation Management
Social Scheduling
Trend Monitoring
Network Building
Features that drive the engagement up
Writer Pro
The world is full of AI slop. Obvious is the first AI agent that can write like you would, if you had infinite time.
Analyst Mode
With Analyst Mode, you’ll have advanced analysis available on demand.


Memory
The agent references your past conversations, uploaded files, and preferences as it works.
Analyst Mode
With Analyst Mode, you’ll have advanced analysis available on demand.
Features that drive the engagement up


Memory
The agent references your past conversations, uploaded files, and preferences as it works.
Analyst Mode
With Analyst Mode, you’ll have advanced analysis available on demand.
Writer Pro
The world is full of AI slop. Obvious is the first AI agent that can write like you would, if you had infinite time.
Analyst Mode
With Analyst Mode, you’ll have advanced analysis available on demand.
Well that just did my job for the next two months.
Obvious alpha user

Built to do real work
Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.
Spreadsheets
Documents
Presentations
Code
Boards
Calendar
Timeline
Track content performance across platforms, analyze engagement patterns, manage sponsorship deals and rates, and monitor posting schedules. See what's working without drowning in platform analytics.

Built to do real work
Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.
Spreadsheets
Documents
Presentations
Code
Boards
Calendar
Timeline
Track content performance across platforms, analyze engagement patterns, manage sponsorship deals and rates, and monitor posting schedules. See what's working without drowning in platform analytics.

Built to do real work
Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.
Spreadsheets
Documents
Presentations
Code
Boards
Calendar
Timeline
Track content performance across platforms, analyze engagement patterns, manage sponsorship deals and rates, and monitor posting schedules. See what's working without drowning in platform analytics.
All your tools in one central tab
You tell the agent what tools are in your tech stack; it takes care of the integrations. Connect to 500+ tools in minutes.
Chat
91%
Today, 4:13pm
Add the weekly updates directly in my Notion
Just now
Thought for 0.1s
Sure! To transfer your weekly report to Notion, I'll need connect to your workspace.


Provide your Notion Webhook URL and Internal Integration Token and I’ll build a connection for you.
Webhook URL
https://webhook.notion.fake/1234567890abcdef
Internal Integration Token
••••••••••••••••••••••••••••••••
Cancel
Connect
Follow up with anything
Chat
91%
Today, 4:13pm
Add the weekly updates directly in my Notion
Just now
Thought for 0.1s
Sure! To transfer your weekly report to Notion, I'll need connect to your workspace.

Provide your Notion Webhook URL and Internal Integration Token and I’ll build a connection for you.
Webhook URL
https://webhook.notion.fake/1234567890abcdef
Internal Integration Token
••••••••••••••••••••••••••••••••
Cancel
Connect
Follow up with anything
Take a shortcut to audience growth
Content Creators
Generate Content Ideas
Get new content concepts based on performance and trends
Create validated content concepts based on historical performance and current trends. Use run_sql_with_duck_db, web_search, write_document, sheet_operations. Create: Content Performance Analysis workbook (top videos by engagement/watch time/CTR); Trend Research document (current trending topics in your niche); Content Ideas sheet (10-15 concepts with performance predictions/search volume/competition analysis); Video Outlines (script structure for each concept); Content Calendar (strategic posting schedule); Evergreen Content Bank (ideas that work year-round). Include hook suggestions and thumbnail concepts for each idea.
Create validated content concepts based on historical performance and current trends. Use run_sql_with_duck_db, web_search, write_document, sheet_operations. Create: Content Performance Analysis workbook (top videos by engagement/watch time/CTR); Trend Research document (current trending topics in your niche); Content Ideas sheet (10-15 concepts with performance predictions/search volume/competition analysis); Video Outlines (script structure for each concept); Content Calendar (strategic posting schedule); Evergreen Content Bank (ideas that work year-round). Include hook suggestions and thumbnail concepts for each idea.
Content Creators
Analyze Performance
Discover patterns in your content across channels
Build a unified performance dashboard consolidating YouTube, TikTok, Instagram, and LinkedIn analytics. Use run_sql_with_duck_db, sheet_operations, write_document. Create: Unified Analytics workbook (views/engagement/followers/watch time across all platforms); Top Performers sheet (best content by platform with performance metrics); Content Type Analysis (tutorials vs. vlogs vs. shorts performance comparison); Platform Comparison dashboard (which platforms drive best engagement); Insights document (AI-generated recommendations on what to create more of); Trend analysis showing month-over-month growth by platform.
Build a unified performance dashboard consolidating YouTube, TikTok, Instagram, and LinkedIn analytics. Use run_sql_with_duck_db, sheet_operations, write_document. Create: Unified Analytics workbook (views/engagement/followers/watch time across all platforms); Top Performers sheet (best content by platform with performance metrics); Content Type Analysis (tutorials vs. vlogs vs. shorts performance comparison); Platform Comparison dashboard (which platforms drive best engagement); Insights document (AI-generated recommendations on what to create more of); Trend analysis showing month-over-month growth by platform.
Content Creators
Manage Brand Deals
Track partnerships from negotiation to reporting and invoicing
Manage a brand partnership from negotiation through delivery and reporting. Use sheet_operations, write_document, run_sql_with_duck_db, create_view_from_sheet. Create: Sponsor Deal Tracker sheet (brand name/deliverables/due dates/rates/status/payment tracking); Sponsor Pipeline Kanban (track deals through stages: Prospecting/Negotiating/Active/Completed); Rate Calculation workbook (your metrics, market benchmarks, recommended pricing); Contract Template document; Deliverable Checklist (content requirements, approval process, posting schedule); Performance Report (views/engagement/reach/demographics/ROI for brand); Invoice template. Include rate justification based on engagement rate and comparable creators.
Take a shortcut to audience growth
Content Creators
Generate Content Ideas
Get new content concepts based on performance and trends
Create validated content concepts based on historical performance and current trends. Use run_sql_with_duck_db, web_search, write_document, sheet_operations. Create: Content Performance Analysis workbook (top videos by engagement/watch time/CTR); Trend Research document (current trending topics in your niche); Content Ideas sheet (10-15 concepts with performance predictions/search volume/competition analysis); Video Outlines (script structure for each concept); Content Calendar (strategic posting schedule); Evergreen Content Bank (ideas that work year-round). Include hook suggestions and thumbnail concepts for each idea.
Create validated content concepts based on historical performance and current trends. Use run_sql_with_duck_db, web_search, write_document, sheet_operations. Create: Content Performance Analysis workbook (top videos by engagement/watch time/CTR); Trend Research document (current trending topics in your niche); Content Ideas sheet (10-15 concepts with performance predictions/search volume/competition analysis); Video Outlines (script structure for each concept); Content Calendar (strategic posting schedule); Evergreen Content Bank (ideas that work year-round). Include hook suggestions and thumbnail concepts for each idea.
Content Creators
Analyze Performance
Discover patterns in your content across channels
Build a unified performance dashboard consolidating YouTube, TikTok, Instagram, and LinkedIn analytics. Use run_sql_with_duck_db, sheet_operations, write_document. Create: Unified Analytics workbook (views/engagement/followers/watch time across all platforms); Top Performers sheet (best content by platform with performance metrics); Content Type Analysis (tutorials vs. vlogs vs. shorts performance comparison); Platform Comparison dashboard (which platforms drive best engagement); Insights document (AI-generated recommendations on what to create more of); Trend analysis showing month-over-month growth by platform.
Build a unified performance dashboard consolidating YouTube, TikTok, Instagram, and LinkedIn analytics. Use run_sql_with_duck_db, sheet_operations, write_document. Create: Unified Analytics workbook (views/engagement/followers/watch time across all platforms); Top Performers sheet (best content by platform with performance metrics); Content Type Analysis (tutorials vs. vlogs vs. shorts performance comparison); Platform Comparison dashboard (which platforms drive best engagement); Insights document (AI-generated recommendations on what to create more of); Trend analysis showing month-over-month growth by platform.
Content Creators
Manage Brand Deals
Track partnerships from negotiation to reporting and invoicing
Manage a brand partnership from negotiation through delivery and reporting. Use sheet_operations, write_document, run_sql_with_duck_db, create_view_from_sheet. Create: Sponsor Deal Tracker sheet (brand name/deliverables/due dates/rates/status/payment tracking); Sponsor Pipeline Kanban (track deals through stages: Prospecting/Negotiating/Active/Completed); Rate Calculation workbook (your metrics, market benchmarks, recommended pricing); Contract Template document; Deliverable Checklist (content requirements, approval process, posting schedule); Performance Report (views/engagement/reach/demographics/ROI for brand); Invoice template. Include rate justification based on engagement rate and comparable creators.
Manage a brand partnership from negotiation through delivery and reporting. Use sheet_operations, write_document, run_sql_with_duck_db, create_view_from_sheet. Create: Sponsor Deal Tracker sheet (brand name/deliverables/due dates/rates/status/payment tracking); Sponsor Pipeline Kanban (track deals through stages: Prospecting/Negotiating/Active/Completed); Rate Calculation workbook (your metrics, market benchmarks, recommended pricing); Contract Template document; Deliverable Checklist (content requirements, approval process, posting schedule); Performance Report (views/engagement/reach/demographics/ROI for brand); Invoice template. Include rate justification based on engagement rate and comparable creators.



How does Obvious stack up?
Obvious is the only AI-first workspace where an agent collaborates with you to create real, ready-to-send work product.
Obvious vs. LLM chatbots
Obvious vs. LLM chatbots
Obvious vs. LLM chatbots
Peace of mind included
We can’t promise a totally worry-free workday, but you won’t need to stress about data security.
ISO 27001
Certified
SOC 2 Type II
Certified
Data encrypted in transit & at rest
Role-based access controls & MFA
GDPR & CCPA Compliant
HIPAA
Ready
ISO 27001
Certified
SOC 2 Type II
Certified
Data encrypted in transit & at rest
Role-based access controls & MFA
GDPR & CCPA Compliant
HIPAA
Ready
Resources for Content Creators

The AI Implementation Playbook for Content Creators
Resources for Content Creators

The AI Implementation Playbook for Content Creators
Resources for Content Creators

The AI Implementation Playbook for Content Creators
Put Obvious to work on your content
Obvious is currently in alpha. Request early access and be one of the first to experience the future of work.