Obvious for content creators

A new kind of agent for talent

The Obvious AI agent helps you research and plan months of posts, turn one into multi-platform content, and manage your creator business—all in one tab.

Obvious for content creators

A new kind of agent for talent

The Obvious AI agent helps you research and plan months of posts, turn one into multi-platform content, and manage your creator business—all in one tab.

Planning

Distribution

Brand Deals

Analytics

Planning

Distribution

Brand Deals

Analytics

Planning

Distribution

Brand Deals

Analytics

Join thousands of professionals using Obvious to do their best work every day

You spend more time managing content than creating it

Whatever tasks used to eat up the better part of your week, Obvious works through in minutes.

Never run out of content ideas

You're staring at a blank screen. Your audience expects fresh takes on trending topics, but you're stuck recycling the same angles everyone else is using.

Obvious identifies what's resonating with your audience across channels. The agent surfaces trending topics in your niche, suggests angles your audience hasn't seen, and generates content concepts based on what's working.

Never run out of content ideas

You're staring at a blank screen. Your audience expects fresh takes on trending topics, but you're stuck recycling the same angles everyone else is using.

Obvious identifies what's resonating with your audience across channels. The agent surfaces trending topics in your niche, suggests angles your audience hasn't seen, and generates content concepts based on what's working.

See what’s working across all your channels

You're jumping between seven analytics tools and manually copying numbers into spreadsheets. It shouldn't be this difficult to know how your content is performing.

With Obvious, you can track views, engagement, and revenue across YouTube, Instagram, TikTok, and more. The agent identifies your top-performing content types, optimal posting times, and which platforms are actually driving results.

See what’s working across all your channels

You're jumping between seven analytics tools and manually copying numbers into spreadsheets. It shouldn't be this difficult to know how your content is performing.

With Obvious, you can track views, engagement, and revenue across YouTube, Instagram, TikTok, and more. The agent identifies your top-performing content types, optimal posting times, and which platforms are actually driving results.

Turn your best content into a repeatable system

You finally cracked the perfect video format. Your carousel template is crushing it. Now you need to recreate that success for the next campaign—but you're stuck starting from scratch every time.

With Obvious, no project starts from scratch. Save any successful workflow as a shortcut with all the winning elements. The agent executes them anytime you need, adapting to new topics while keeping the structure that works.

Turn your best content into a repeatable system

You finally cracked the perfect video format. Your carousel template is crushing it. Now you need to recreate that success for the next campaign—but you're stuck starting from scratch every time.

With Obvious, no project starts from scratch. Save any successful workflow as a shortcut with all the winning elements. The agent executes them anytime you need, adapting to new topics while keeping the structure that works.

Track brand partners like it’s your business

You've got deals with five brands. Each has different deliverables, payment terms, and deadlines. You're managing everything in DMs, email threads, and mental notes. One missed deliverable could cost you the partnership.

Obvious tracks every brand partnership in one place. The agent reminds you what's due, flags overdue payments, and keeps a complete history of every deal. You'll never miss a deadline or forget to invoice.

Track brand partners like it’s your business

You've got deals with five brands. Each has different deliverables, payment terms, and deadlines. You're managing everything in DMs, email threads, and mental notes. One missed deliverable could cost you the partnership.

Obvious tracks every brand partnership in one place. The agent reminds you what's due, flags overdue payments, and keeps a complete history of every deal. You'll never miss a deadline or forget to invoice.

Collaborate alongside an AI agent to do your best work every day. Have your agent work through your task list from one central tab.

Take a look at the future of content creation

Memory shared across projects

Every action the agent takes is informed by your account history and preferences you share.

Intuitive chat & artifact interface

While the capabilities Obvious brings to the table are new, the user experience is familiar and simple.

Intuitive chat & artifact interface

While the capabilities Obvious brings to the table are new, the user experience is familiar and simple.

Your new agent’s got skills

As the agent learns about you and your workflows, it creates custom skills it can apply to future projects.

  • Guest Management

  • Performance Tracking

  • Community Management

  • Affiliate Marketing Strategy

  • Newsletter Design

  • Topic Research

  • Description Writing

  • Audience Growth Strategy

  • Membership Programs

  • Algorithm Strategy

  • Storyboarding

  • Content Disclosures

  • Deliverable Tracking

  • Script Writing

  • Comment Management

  • Contract Review

  • Brand Development

  • Live Streams

  • Rate Cards

  • Audience Analysis

  • Cross-Platform Adaptation

  • Editorial Calendars

  • Media Kit Creation

  • Subscription Management

  • DM Management

  • A/B Testing

  • Production Planning

  • Keyword Research

  • Engagement Strategy

  • Hook Creation

  • Headline Writing

  • Playlists

  • Thumbnail Design

  • Audio Recording Setup

  • Brand Partnerships

  • Search Engine Optimization

  • Digital Product Creation

  • Editing Workflows

  • Tag Strategy

  • Product Seeding

  • PR Kit Management

  • Pitch Decks

  • Brand Brief Analysis

  • Affiliate Links

  • Title Optimization

  • Tax Planning

  • Reputation Management

  • Social Scheduling

  • Trend Monitoring

  • Network Building

Features that drive the engagement up

To embed a website or widget, add it to the properties panel.
Writer Pro

The world is full of AI slop. Obvious is the first AI agent that can write like you would, if you had infinite time.

To embed a website or widget, add it to the properties panel.
Analyst Mode

With Analyst Mode, you’ll have advanced analysis available on demand.

Memory

The agent references your past conversations, uploaded files, and preferences as it works.

Analyst Mode

With Analyst Mode, you’ll have advanced analysis available on demand.

Features that drive the engagement up

Memory

The agent references your past conversations, uploaded files, and preferences as it works.

Analyst Mode

With Analyst Mode, you’ll have advanced analysis available on demand.

To embed a website or widget, add it to the properties panel.
Writer Pro

The world is full of AI slop. Obvious is the first AI agent that can write like you would, if you had infinite time.

To embed a website or widget, add it to the properties panel.
Analyst Mode

With Analyst Mode, you’ll have advanced analysis available on demand.

Well that just did my job for the next two months.

Obvious alpha user

Built to do real work

Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.

Spreadsheets

Documents

Presentations

Code

Boards

Calendar

Timeline

Track content performance across platforms, analyze engagement patterns, manage sponsorship deals and rates, and monitor posting schedules. See what's working without drowning in platform analytics.

Built to do real work

Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.

Spreadsheets

Documents

Presentations

Code

Boards

Calendar

Timeline

Track content performance across platforms, analyze engagement patterns, manage sponsorship deals and rates, and monitor posting schedules. See what's working without drowning in platform analytics.

Built to do real work

Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.

Spreadsheets

Documents

Presentations

Code

Boards

Calendar

Timeline

Track content performance across platforms, analyze engagement patterns, manage sponsorship deals and rates, and monitor posting schedules. See what's working without drowning in platform analytics.

All your tools in one central tab

You tell the agent what tools are in your tech stack; it takes care of the integrations. Connect to 500+ tools in minutes.

Chat

91%

Today, 4:13pm

Add the weekly updates directly in my Notion

Just now

Thought for 0.1s

Sure! To transfer your weekly report to Notion, I'll need connect to your workspace.

Provide your Notion Webhook URL and Internal Integration Token and I’ll build a connection for you.

Webhook URL

https://webhook.notion.fake/1234567890abcdef

Internal Integration Token

••••••••••••••••••••••••••••••••

Cancel

Connect

Follow up with anything

Chat

91%

Today, 4:13pm

Add the weekly updates directly in my Notion

Just now

Thought for 0.1s

Sure! To transfer your weekly report to Notion, I'll need connect to your workspace.

Provide your Notion Webhook URL and Internal Integration Token and I’ll build a connection for you.

Webhook URL

https://webhook.notion.fake/1234567890abcdef

Internal Integration Token

••••••••••••••••••••••••••••••••

Cancel

Connect

Follow up with anything

Take a shortcut to audience growth

Content Creators

Generate Content Ideas

Get new content concepts based on performance and trends

Create validated content concepts based on historical performance and current trends. Use run_sql_with_duck_db, web_search, write_document, sheet_operations. Create: Content Performance Analysis workbook (top videos by engagement/watch time/CTR); Trend Research document (current trending topics in your niche); Content Ideas sheet (10-15 concepts with performance predictions/search volume/competition analysis); Video Outlines (script structure for each concept); Content Calendar (strategic posting schedule); Evergreen Content Bank (ideas that work year-round). Include hook suggestions and thumbnail concepts for each idea.

Create validated content concepts based on historical performance and current trends. Use run_sql_with_duck_db, web_search, write_document, sheet_operations. Create: Content Performance Analysis workbook (top videos by engagement/watch time/CTR); Trend Research document (current trending topics in your niche); Content Ideas sheet (10-15 concepts with performance predictions/search volume/competition analysis); Video Outlines (script structure for each concept); Content Calendar (strategic posting schedule); Evergreen Content Bank (ideas that work year-round). Include hook suggestions and thumbnail concepts for each idea.

Content Creators

Analyze Performance

Discover patterns in your content across channels

Build a unified performance dashboard consolidating YouTube, TikTok, Instagram, and LinkedIn analytics. Use run_sql_with_duck_db, sheet_operations, write_document. Create: Unified Analytics workbook (views/engagement/followers/watch time across all platforms); Top Performers sheet (best content by platform with performance metrics); Content Type Analysis (tutorials vs. vlogs vs. shorts performance comparison); Platform Comparison dashboard (which platforms drive best engagement); Insights document (AI-generated recommendations on what to create more of); Trend analysis showing month-over-month growth by platform.

Build a unified performance dashboard consolidating YouTube, TikTok, Instagram, and LinkedIn analytics. Use run_sql_with_duck_db, sheet_operations, write_document. Create: Unified Analytics workbook (views/engagement/followers/watch time across all platforms); Top Performers sheet (best content by platform with performance metrics); Content Type Analysis (tutorials vs. vlogs vs. shorts performance comparison); Platform Comparison dashboard (which platforms drive best engagement); Insights document (AI-generated recommendations on what to create more of); Trend analysis showing month-over-month growth by platform.

Content Creators

Manage Brand Deals

Track partnerships from negotiation to reporting and invoicing

Manage a brand partnership from negotiation through delivery and reporting. Use sheet_operations, write_document, run_sql_with_duck_db, create_view_from_sheet. Create: Sponsor Deal Tracker sheet (brand name/deliverables/due dates/rates/status/payment tracking); Sponsor Pipeline Kanban (track deals through stages: Prospecting/Negotiating/Active/Completed); Rate Calculation workbook (your metrics, market benchmarks, recommended pricing); Contract Template document; Deliverable Checklist (content requirements, approval process, posting schedule); Performance Report (views/engagement/reach/demographics/ROI for brand); Invoice template. Include rate justification based on engagement rate and comparable creators.

Take a shortcut to audience growth

Content Creators

Generate Content Ideas

Get new content concepts based on performance and trends

Create validated content concepts based on historical performance and current trends. Use run_sql_with_duck_db, web_search, write_document, sheet_operations. Create: Content Performance Analysis workbook (top videos by engagement/watch time/CTR); Trend Research document (current trending topics in your niche); Content Ideas sheet (10-15 concepts with performance predictions/search volume/competition analysis); Video Outlines (script structure for each concept); Content Calendar (strategic posting schedule); Evergreen Content Bank (ideas that work year-round). Include hook suggestions and thumbnail concepts for each idea.

Create validated content concepts based on historical performance and current trends. Use run_sql_with_duck_db, web_search, write_document, sheet_operations. Create: Content Performance Analysis workbook (top videos by engagement/watch time/CTR); Trend Research document (current trending topics in your niche); Content Ideas sheet (10-15 concepts with performance predictions/search volume/competition analysis); Video Outlines (script structure for each concept); Content Calendar (strategic posting schedule); Evergreen Content Bank (ideas that work year-round). Include hook suggestions and thumbnail concepts for each idea.

Content Creators

Analyze Performance

Discover patterns in your content across channels

Build a unified performance dashboard consolidating YouTube, TikTok, Instagram, and LinkedIn analytics. Use run_sql_with_duck_db, sheet_operations, write_document. Create: Unified Analytics workbook (views/engagement/followers/watch time across all platforms); Top Performers sheet (best content by platform with performance metrics); Content Type Analysis (tutorials vs. vlogs vs. shorts performance comparison); Platform Comparison dashboard (which platforms drive best engagement); Insights document (AI-generated recommendations on what to create more of); Trend analysis showing month-over-month growth by platform.

Build a unified performance dashboard consolidating YouTube, TikTok, Instagram, and LinkedIn analytics. Use run_sql_with_duck_db, sheet_operations, write_document. Create: Unified Analytics workbook (views/engagement/followers/watch time across all platforms); Top Performers sheet (best content by platform with performance metrics); Content Type Analysis (tutorials vs. vlogs vs. shorts performance comparison); Platform Comparison dashboard (which platforms drive best engagement); Insights document (AI-generated recommendations on what to create more of); Trend analysis showing month-over-month growth by platform.

Content Creators

Manage Brand Deals

Track partnerships from negotiation to reporting and invoicing

Manage a brand partnership from negotiation through delivery and reporting. Use sheet_operations, write_document, run_sql_with_duck_db, create_view_from_sheet. Create: Sponsor Deal Tracker sheet (brand name/deliverables/due dates/rates/status/payment tracking); Sponsor Pipeline Kanban (track deals through stages: Prospecting/Negotiating/Active/Completed); Rate Calculation workbook (your metrics, market benchmarks, recommended pricing); Contract Template document; Deliverable Checklist (content requirements, approval process, posting schedule); Performance Report (views/engagement/reach/demographics/ROI for brand); Invoice template. Include rate justification based on engagement rate and comparable creators.

Manage a brand partnership from negotiation through delivery and reporting. Use sheet_operations, write_document, run_sql_with_duck_db, create_view_from_sheet. Create: Sponsor Deal Tracker sheet (brand name/deliverables/due dates/rates/status/payment tracking); Sponsor Pipeline Kanban (track deals through stages: Prospecting/Negotiating/Active/Completed); Rate Calculation workbook (your metrics, market benchmarks, recommended pricing); Contract Template document; Deliverable Checklist (content requirements, approval process, posting schedule); Performance Report (views/engagement/reach/demographics/ROI for brand); Invoice template. Include rate justification based on engagement rate and comparable creators.

How does Obvious stack up?

Obvious is the only AI-first workspace where an agent collaborates with you to create real, ready-to-send work product.

Obvious vs. LLM chatbots

Obvious vs. LLM chatbots

Obvious vs. LLM chatbots

Peace of mind included

We can’t promise a totally worry-free workday, but you won’t need to stress about data security.

ISO 27001
Certified

SOC 2 Type II
Certified

Data encrypted in transit & at rest

Role-based access controls & MFA

GDPR & CCPA Compliant

HIPAA
Ready

ISO 27001
Certified

SOC 2 Type II
Certified

Data encrypted in transit & at rest

Role-based access controls & MFA

GDPR & CCPA Compliant

HIPAA
Ready

Resources for Content Creators

The AI Implementation Playbook for Content Creators

Resources for Content Creators

The AI Implementation Playbook for Content Creators

Resources for Content Creators

The AI Implementation Playbook for Content Creators

Put Obvious to work on your content

Obvious is currently in alpha. Request early access and be one of the first to experience the future of work.