Obvious for Lifecycle Marketers

A Customer expectations are higher than ever. \n You're up for the challenge.

With Obvious, you'll have an expert lifecycle marketing AI agent working alongside you to nurture your prospects and customers.

Obvious for Lifecycle Marketers

A Customer expectations are higher than ever. \n You're up for the challenge.

With Obvious, you'll have an expert lifecycle marketing AI agent working alongside you to nurture your prospects and customers.

Segmentation

Journey Building

Optimization

Reporting

Segmentation

Journey Building

Optimization

Reporting

Segmentation

Journey Building

Optimization

Reporting

Join thousands of professionals using Obvious to do\ntheir best work every day

Your to-do list, done for you

Whatever tasks used to eat up the better part of your week, Obvious works through in minutes.

Map an end-to-end user journey

Between onboarding flows, win-back campaigns, and upsell sequences, you're managing dozens (if not hundreds) of touchpoints. 

The agent connects to your marketing tech stack and can map the full journey for you. You won’t even have to open Miro.

Map an end-to-end user journey

Between onboarding flows, win-back campaigns, and upsell sequences, you're managing dozens (if not hundreds) of touchpoints. 

The agent connects to your marketing tech stack and can map the full journey for you. You won’t even have to open Miro.

Write personalized copy for every cohort

Writing unique copy for dozens of segments across every lifecycle stage eats up hours you don't have.

Give Obvious your brand voice and customer insights once. The agent generates tailored email sequences, push notifications, and in-app messages for each segment.

Write personalized copy for every cohort

Writing unique copy for dozens of segments across every lifecycle stage eats up hours you don't have.

Give Obvious your brand voice and customer insights once. The agent generates tailored email sequences, push notifications, and in-app messages for each segment.

Trigger campaigns from any signal

Your best campaigns fire based on signals from multiple systems: product usage drops, support ticket spikes, or payment methods failures.

Obvious connects to your data sources and identifies what triggers matter most, then creates them for you wherever they’re needed.

Trigger campaigns from any signal

Your best campaigns fire based on signals from multiple systems: product usage drops, support ticket spikes, or payment methods failures.

Obvious connects to your data sources and identifies what triggers matter most, then creates them for you wherever they’re needed.

Turn winning tests into templates

You finally cracked the perfect welcome series. Your win-back campaign is crushing benchmarks. Now you need to recreate that success for the next segment.

With Obvious, no project starts from scratch. Save any successful campaign as a template with all the winning elements for the agent to execute anytime.

Turn winning tests into templates

You finally cracked the perfect welcome series. Your win-back campaign is crushing benchmarks. Now you need to recreate that success for the next segment.

With Obvious, no project starts from scratch. Save any successful campaign as a template with all the winning elements for the agent to execute anytime.

Collaborate alongside an AI agent to do your best work every day. Have your agent work through your task list from one central tab.

Take a look at the future of data migration

Memory shared across projects

Every action the agent takes is informed by your account history and preferences you share.

Intuitive chat & artifact interface

While the capabilities Obvious brings to the table are new, the user experience is familiar and simple.

Multiple modes for targeted work

Switch to the mode that’s most relevant to the work you need the agent to take on.

Your new agent’s got skills

As the agent learns about you and your workflows, it creates custom skills it can apply to future projects.

  • Attribution Modeling

  • Funnel Analysis

  • Lifecycle Stage Definition

  • Marketing Roadmapping

  • Data Analysis

  • Customer Journey Mapping

  • SQL Querying

  • A/B Testing

  • Segmentation Strategy

  • Dashboard Creation

  • List Management

  • Email Deliverability

  • Drip Campaign Design

  • Funnel Analysis

  • Email Design

  • Event Tracking Implementation

  • Email Copywriting

  • Template Management

  • Data Visualization

  • Project Timelines

  • Dynamic Content

  • Lead Scoring

  • Workflow Automation

  • Rich Push Creation

  • Mobile Notification Strategy

  • Content Strategy

  • Trigger-Based Campaigns

  • In-App Message Design

  • Push Notification Copy

  • Transactional Email Strategy

  • Copywriting

  • Personalization

  • Retention Strategy

  • Microcopy

  • Brand Voice

  • Customer Health Scoring

  • Feature Adoption

  • Onboarding Optimization

  • Compliance Management

  • WhatsApp Marketing

  • SMS Copywriting

  • Web Personalization

  • Modal & Banner Design

  • Reactivation Campaigns

  • Predictive Analytics

  • Upsell & Cross-sell

  • Customer Feedback Loops

  • HTML/CSS

  • API Integration

  • Liquid/Handlebars

Features that keep int he funnel flowing

Writer Pro

The world is full of AI slop. Obvious is the first AI agent that can write like you would, if you had infinite time.

Analyst Mode

How often do you get same-day support from your analyst team? Now you’ll have a trained analyst on demand.

Project Memory

As the agent learns about you and your workflows, it creates custom skills it can apply to future projects.

Analyst Mode

How often do you get same-day support from your analyst team? Now you’ll have a trained analyst on demand.

Features that keep int he funnel flowing

Project Memory

As the agent learns about you and your workflows, it creates custom skills it can apply to future projects.

Analyst Mode

How often do you get same-day support from your analyst team? Now you’ll have a trained analyst on demand.

Writer Pro

The world is full of AI slop. Obvious is the first AI agent that can write like you would, if you had infinite time.

Analyst Mode

How often do you get same-day support from your analyst team? Now you’ll have a trained analyst on demand.

Well that just did my job for the next two months.

Obvious alpha user

Built to do real work

Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.

Spreadsheets

Documents

Presentations

Code

Boards

Calendar

Timeline

Track campaign performance across every touchpoint, segment customers by behavior, and spot churn signals before they become a problem.

Built to do real work

Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.

Spreadsheets

Documents

Presentations

Code

Boards

Calendar

Timeline

Track campaign performance across every touchpoint, segment customers by behavior, and spot churn signals before they become a problem.

Built to do real work

Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.

Spreadsheets

Documents

Presentations

Code

Boards

Calendar

Timeline

Track campaign performance across every touchpoint, segment customers by behavior, and spot churn signals before they become a problem.

Cancel that Marketing Ops ticket

You tell the agent what tools are in your tech stack; it takes care of the integrations. Connect to 500+ tools without pulling in Ops or detouring to Zapier.

Chat

91%

Today, 4:13pm

Add the weekly updates directly in my Notion

Just now

Thought for 0.1s

Sure! To transfer your weekly report to Notion, I'll need connect to your workspace.

Setting up Notion

Provide your Notion Webhook URL and Internal Integration Token and I’ll build a connection for you.

Webhook URL

https://webhook.notion.fake/1234567890abcdef

Internal Integration Token

••••••••••••••••••••••••••••••••

Cancel

Connect

Follow up with anything

Chat

91%

Today, 4:13pm

Add the weekly updates directly in my Notion

Just now

Thought for 0.1s

Sure! To transfer your weekly report to Notion, I'll need connect to your workspace.

Setting up Notion

Provide your Notion Webhook URL and Internal Integration Token and I’ll build a connection for you.

Webhook URL

https://webhook.notion.fake/1234567890abcdef

Internal Integration Token

••••••••••••••••••••••••••••••••

Cancel

Connect

Follow up with anything

Take a shortcut for your \n lifecycle journey

Marketing

Nurture Sequence

Build a nurture sequence for trial users

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Marketing

Calculate Customer LTV

Calculate customer lifetime value by acquisition source

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Marketing

Retention Analysis

Analyze retention by cohort and channel

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Take a shortcut for your \n lifecycle journey

Marketing

Nurture Sequence

Build a nurture sequence for trial users

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Marketing

Calculate Customer LTV

Calculate customer lifetime value by acquisition source

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this is where item two text will sit this is where item two text will sit this is where item two text will sit

Marketing

Retention Analysis

Analyze retention by cohort and channel

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How does Obvious stack up?

Obvious is the only AI-first workspace where an agent collaborates with you to create real, ready-to-send work product.

Obvious vs. LLM chatbots

Obvious vs. LLM chatbots

Obvious vs. LLM chatbots

Peace of mind included

We can’t promise a totally worry-free workday, but you won’t need to stress about data security.

ISO 27001
Certified

SOC 2 Type II
Certified

Data encrypted in transit & at rest

Role-based access controls & MFA

GDPR & CCPA Compliant

HIPAA
Ready

ISO 27001
Certified

SOC 2 Type II
Certified

Data encrypted in transit & at rest

Role-based access controls & MFA

GDPR & CCPA Compliant

HIPAA
Ready

Resources for lifecycle marketers

The AI Implementation Playbook for Lifecycle Marketers

Most lifecycle marketers have added AI to their tech stack, but haven't changed how they work. AI might be used for copywriting, personalization, or research, but the workflows remain the same.

Resources for lifecycle marketers

The AI Implementation Playbook for Lifecycle Marketers

Most lifecycle marketers have added AI to their tech stack, but haven't changed how they work. AI might be used for copywriting, personalization, or research, but the workflows remain the same.

Resources for lifecycle marketers

The AI Implementation Playbook for Lifecycle Marketers

Most lifecycle marketers have added AI to their tech stack, but haven't changed how they work. AI might be used for copywriting, personalization, or research, but the workflows remain the same.

Put Obvious to work on your job search

Obvious is currently in alpha. Request early access and be one of the first to experience the future of work.

Put Obvious to work on your job search

Obvious is currently in alpha. Request early access and be one of the first to experience the future of work.

Put Obvious to work on
your job search

Obvious is currently in alpha. Request early access and be one of the first to experience the future of work.

Put Obvious to work on your lifecycle

Obvious is currently in alpha. Request early access and be one of the first to experience the future of work.